The Alibaba group has commenced trading three Ethiopian coffee brands in its market mediums as of December 2021.
The e-commerce and technology company recognized and began to trade three typica Ethiopian coffee types namely Wild, Hadero and Arada, Wild Coffee Managing Director Mr. Gezahegn Mamo said.
These coffee brands had been traded in some European and African countries via online platforms but without brand recognition, he added.
The incorporation of the coffee types in the group marketing product list will help the nation to secure better forex easily, Gezahegn noted.
The Ministry of Trade and Industry has been exerted relentless efforts to the recognition of the coffee types.
In his bilateral talk with Prime Minister Abiy Ahmed on November 2019, Alibaba cofounder Jack Ma was discussed on ways to commerce Ethiopian coffee, it was learnt.
These days, Ethiopian coffee brands are getting international acceptance.
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