The Weeknd becomes Goodwill Ambassador of WFP

 

 

The United Nations World Food Programme (WFP) has  announced that the Multi-platinum and Diamond certified global superstar The Weeknd has been named a Goodwill Ambassador. 

He joined the international  ambassadors who use their voices and platforms to advocate for ending global hunger. 

“The WFP is doing urgent and important work to change and save lives on a daily basis and I feel passionately about addressing world hunger and helping people in need. Our partnership is an authentic extension of all our efforts and intentions to help those in need and bring an end to so much suffering,” The Weeknd said.

The Weeknd has been a passionate advocate and generous supporter of humanitarian causes throughout his career, with over three million USD in donations to various organizations in the past year. 

Most recently, he donated one million USD to the U.N. World Food Programme’s relief efforts in Ethiopia following months of deadly violence in northern Ethiopia. 

As the son of Ethiopian immigrants to Canada, the conflict deeply impacted him, and ultimately this moved him to deepen his relationship with the WFP, the organization stated.

“We are thrilled to welcome The Weeknd to the WFP family. His compassion and commitment to helping the world’s hungriest people is truly inspirational,” said United Nations World Food Programme Executive Director David Beasley. “Every night, 811 million people go to bed hungry, and another 270 million are marching toward starvation. This is just not right and we have got to speak out and act today to save lives. We need everyone to come join our movement to end hunger – it is all hands on deck to avoid a global catastrophe.”

Whether he is performing or speaking out about global hunger, The Weeknd’s voice is powerful and inspiring, only matched by his dedication to helping people around the globe,” said World Food Program USA President and CEO Barron Segar. 

“We are honored that he has joined our mission. He will undoubtedly inspire the next generation of humanitarians in the fight to ensure no man, woman, or child goes to bed hungry,” he added.